A fierce battleground! Comparing matcha sweets from three convenience stores

Hello! I am Ishii, a tea ceremony expert. Matcha sweets have become very popular in recent years. In this article, we have done a thorough comparison of matcha sweets from three major convenience store chains. Seven-Eleven, FamilyMart, and Lawson – each of them has its own unique matcha sweets world.

7-Eleven: Pursuing the taste of the high street

Uji green tea fresh dorayaki ★★★★☆

Price: 230 yen (tax included)

A perfect balance of mild green tea cream and moist dough. The matcha flavor is subdued, yet has an elegant sweetness. The dough has just the right amount of elasticity, making it a perfect match for the cream. This is a perfect item to enjoy as a daily sweet.

Matcha Strawberry Cake ★★★★★

Price: 298 yen (tax included)

This is the most impressive of Seven-Eleven’s matcha sweets. The texture of the rice cake made with authentic Uji matcha green tea is delicate while still being firm. It is a perfect match for kinako (soybean flour) and is especially recommended for fans of Japanese sweets.

FamilyMart: Innovative Approach

Matcha Tiramisu ★★★★☆

Price: 320 yen (tax included)

A novel idea: a fusion of Italian sweets and matcha green tea. The acidity of the mascarpone cheese and the astringency of the matcha create a perfect harmony. The layers are beautifully layered and visually pleasing.

Matcha Mont Blanc ★★★★★

Price: 350 yen (tax included)

It is no exaggeration to say that this is Famima’s signature product. The richness of the matcha cream and its harmony with chestnuts is superb. The perfect balance of sweetness and bitterness provides an authentic taste.

Lawson: Reasonable high quality

Premium Green Tea Roll Cake ★★★★☆

Price: 280 yen (tax included)

The moist dough is harmonized with matcha cream with just the right amount of bitterness. The cake has an authentic taste for its price range. The fresh cream is exquisitely blended to provide a mouthfeel that is not too heavy.

Matcha Anmitsu ★★★★★

Price: 268 yen (tax included)

One of the best cosmetics. The texture of the agar, the flavor of the green tea syrup, and the sweetness of the anko (red bean paste) all match perfectly. It is especially recommended as a cool-tasting summer sweet.

Sohyo (General Council of Trade Unions of Japan)

Price range

  • Seven-Eleven: Medium to high price range
  • FamilyMart: Slightly higher price range
  • Lawson: Reasonably priced range

Characteristics

  • 7-Eleven: Stable quality and royal taste
  • FamilyMart: Ingenuity and trendiness
  • LAWSON: High cost performance

summary

Each chain has its own characteristics, and it is difficult to say which one is “the best”.

  • For authentic matcha taste: 7-Eleven
  • For a new discovery: Family Mart
  • If you are looking for the best value for money: Lawson

are recommended. The product lineup changes with the seasons, so be sure to check for new products!

*Prices may vary by region. Products are subject to end of sale without notice.